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about us

Meet

Our Founder

Sereniti Jackson

SJ Beauty was founded by Sereniti Jackson. A 12 year old who has created a modern beauty brand committed to empowering individuals to look and feel their best. We believe in enhancing natural beauty with high-quality, innovative products that promote confidence, self-expression, and well-being. Our mission is to provide beauty solutions that are not only effective but also inclusive, sustainable, and ethically crafted.

At SJ Beauty, we embrace diversity and understand that every individual’s beauty is unique. Our carefully curated collection is designed to cater to a wide range of skin types, tones, and preferences, ensuring everyone can find something that makes them feel radiant. We are passionate about creating products that prioritize both results and the environment, using clean

ingredients and eco-friendly packaging wherever possible.

Driven by a dedication to excellence and authenticity, SJ Beauty is more than just a beauty brand—it’s a movement toward a more confident, mindful, and beautiful world.

Brand Vision: Offering high-quality, luxurious lip glosses that enhance natural beauty with a touch of glamour.
Colors: A curated range of vibrant yet soft shades with a focus on inclusivity for all skin tones

Luxurious & Chic

Formulation: Enriched with moisturizing ingredients like Vitamin E, aloe vera, and natural oils (such as coconut oil) to keep lips soft and hydrated.
Texture: Non-sticky with a smooth, cushiony feel that lasts throughout the day.

Hydrating & Nourshing

Performance: Glosses that provide a high-shine finish while remaining comfortable and non-greasy.
Wearability: Designed for all-day wear with minimal reapplication, making it perfect for those on-the-go.

Long-Lasting Shine

Versatile Use: While ideal for lips, SJ Beauty gloss could also work as a highlight for the cheekbones or eyes, making it a multi-purpose product.
Glow Formula: Infused with a subtle shimmer or pearlescent finish to give a natural, glowing effect.

Glow-Boosting & Multifuctional

SJ Beauty

Meet Our Founder

Founded in 2024, SJ Beauty was founded by Serenti Jackson. SJ Beauty is a modern beauty brand committed to empowering individuals to look and feel their best. We believe in enhancing natural beauty with high-quality, innovative products that promote confidence, self-expression, and well-being. Our mission is to provide beauty solutions that are not only effective but also inclusive, sustainable, and ethically crafted.

At SJ Beauty, we embrace diversity and understand that every individual’s beauty is unique. Our carefully curated collection is designed to cater to a wide range of skin types, tones, and preferences, ensuring everyone can find something that makes them feel radiant. We are passionate about creating products that prioritize both results and the environment, using clean

ingredients and eco-friendly packaging wherever possible.

Driven by a dedication to excellence and authenticity, SJ Beauty is more than just a beauty brand—it’s a movement toward a more confident, mindful, and beautiful world.